ABOUT

Maya Njie Press Photo - Yagamoto.JPG

Born in Västerås Sweden, Maya Njie (pronounced 'Maia En-jai') moved to London in her late teens. Her background lies in surface design and photography, which she studied at the University of the Arts London. To further communicate her work, she began experimenting with the sense of smell as an added medium. Inspired by an old family photo album from the decades before her birth, Maya set out to capture, by way of scent, these moments in time, these tropes of familial life, set within their frames. 'What did it smell like?' The small Swedish summer house surrounded by mercurial forests, the visits to her grandparents’ sparsely furnished flat on Sunday afternoons, Uncle Lars' and Aunt Irene’s shotgun wedding.. she sought to bottle the spirit connected to the classic 1970's Scandinavian idyll, combined with the soul of her esoteric Gambian heritage.

After graduating Maya spent the next few years working for The Laundry, an arts hub situated in London Fields. During her time there she delved further into the olfactory world, experimenting with different raw materials and teaching herself perfumery. As she wore her perfumes to work, visitors and tenants alike showed a particular interest in her creations. Her androgynous notes left addictive trails behind to be coveted, and a band of devotees grew organically over time, soon to be followed by placement in a handful of local independent shops.

Maya Njie Perfumes was founded in 2016. A niche perfume brand with a clear focus on high quality artisanal blends, the scents are deeply rooted in Maya's Swedish and West African culture. Her formulas are developed in-house, using a variety of essential oils, aroma compounds and resins. With care and precision, the blends are mixed in small fresh batches, filtered and bottled individually by hand. Drawing on her education in surface design, Maya created bespoke packaging by incorporating the dreamy colour ways extracted from her family’s photographs. In this way, Maya saw to fruition, her desire to reconstruct through her perfumes, those elusive moments which otherwise may have slipped quietly away. The tones are of a time, and the accords nostalgic, yet the end products are notably contemporary.

  FRAGRANCE CATEGORIES   I get asked a lot about different fragrance strengths and about varying oil contents in perfumes so I thought I'd elaborate a little on this. When shopping for a new fragrance you'll come across many different categories - these usually draw a parallel between the fragrance strength in the bottle and the price tag that it carries (sometimes the name it carries too of course!) Lets have a look!      Cologne 2% - 4%    Cologne was traditionally worn by men and used a splash on to freshen up. It would mostly consist of citrus top notes that are volatile by nature and therefore evaporate quickly. As we all know Colognes can be worn by both men and women and its simply down to preference. It's perfect way to wear a light fragrance during the summer months that you don't want to linger.      Eau de Toilette 4% - 8%   This is a weaker version of the Eau de Parfum and many perfume houses like to offer it to customers who wish to wear something lighter. It's not always made up of the same EDP counterpart notes and can have a slightly different structure.      Eau de Parfum 8% - 20%   This is the most common perfume category that you'll come across and should last you a good few hours to a day.      Parfum / Extrait de Parfum / Pure Perfume 15% - 30%   These are the strongest of them all and often the most expensive. It can be oily on the skin and last all day, not uncommonly past this too! It will never consist of 100% fragrance as it needs to be diluted to be safe to put on your skin.     All of these categories cross over somewhat in terms of percentages and will also vary from one person to another. Our own skin and it's oils will play a certain part in what stays, fades and creates a sublime sillage (the distance the fragrance travels once applied). The combination of base, mid and top notes is also important to achieve staying power in a fragrance. Fundamentally it's up to us to search for and discover where our preferences lies when wearing perfumes and I am very happy to try and help you along the way.     All of my scents are labelled as Eau de Parfum even thou they exceed this oil content. As they work differently on people I advocate trialling them personally and see what they do for you. I have added 'oil versus alcohol' ratio's for each of my fragrances as part of their  Product Descriptions  so please feel free to have a look if you're wondering where they fall in terms of oil content.  The Discovery Set  is a great way to go if you're curious!  Thank you,  Maya 

FRAGRANCE CATEGORIES

I get asked a lot about different fragrance strengths and about varying oil contents in perfumes so I thought I'd elaborate a little on this. When shopping for a new fragrance you'll come across many different categories - these usually draw a parallel between the fragrance strength in the bottle and the price tag that it carries (sometimes the name it carries too of course!) Lets have a look!

 

Cologne 2% - 4% 

Cologne was traditionally worn by men and used a splash on to freshen up. It would mostly consist of citrus top notes that are volatile by nature and therefore evaporate quickly. As we all know Colognes can be worn by both men and women and its simply down to preference. It's perfect way to wear a light fragrance during the summer months that you don't want to linger.

 

Eau de Toilette 4% - 8%

This is a weaker version of the Eau de Parfum and many perfume houses like to offer it to customers who wish to wear something lighter. It's not always made up of the same EDP counterpart notes and can have a slightly different structure.

 

Eau de Parfum 8% - 20%

This is the most common perfume category that you'll come across and should last you a good few hours to a day.

 

Parfum / Extrait de Parfum / Pure Perfume 15% - 30%

These are the strongest of them all and often the most expensive. It can be oily on the skin and last all day, not uncommonly past this too! It will never consist of 100% fragrance as it needs to be diluted to be safe to put on your skin.

 

All of these categories cross over somewhat in terms of percentages and will also vary from one person to another. Our own skin and it's oils will play a certain part in what stays, fades and creates a sublime sillage (the distance the fragrance travels once applied). The combination of base, mid and top notes is also important to achieve staying power in a fragrance. Fundamentally it's up to us to search for and discover where our preferences lies when wearing perfumes and I am very happy to try and help you along the way.

 

All of my scents are labelled as Eau de Parfum even thou they exceed this oil content. As they work differently on people I advocate trialling them personally and see what they do for you. I have added 'oil versus alcohol' ratio's for each of my fragrances as part of their Product Descriptions so please feel free to have a look if you're wondering where they fall in terms of oil content. The Discovery Set is a great way to go if you're curious!

Thank you,

Maya